but the Indian Premier League for cricket got on such an adversarial and combative posture with the press, the press revolted.
They did not like being pushed around or ordered around one bit.
The league was dreaming sugar plum dreams of raking in billions and tried to nudge out other coverage and too late they realized if they have a black out on coverage, nobody will watch or take interest in their silly matches.
We still dont know if they will be popular or a flop.
I just think they would be a lot more popular if they coupled their billionaire force and filmy antics with public interest projects. People might care.
We'll see.
I hope the press smacks them around instead of being adulative, you should have seen the breathless Times of India and Mumbai Mirror coverage. It was hilarious.
Can you say enabler in Hindi, I think chamcha covers it. But I would like to think of a more apropos word.
Bye bye
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